The Pros and Cons of AI-Generated Content

GuidesThe Pros and Cons of AI-Generated Content

In today’s digitalized world, artificial intelligence, or AI, has evolved as a rapidly growing technology in the IT sector that has impacted the lives of many professionals all around the globe. AI helps in performing various tasks such as writing, editing, generating content, creating images, editing codes, and so on, thus replacing humans with machines. However, AI cannot do everything as humans do!

AI-generated content is gaining much popularity on the web; however, many people still are unaware of its uses and if it is truly sound and efficient. In the race for high-quality content, it is a difficult task to rank your article on Google and secure the first position. And the introduction of AI tools like ChatGPT and others has made it even worse! As the world is moving towards digitization, online content, website, and social media presence has become significantly important that improves brand awareness and over provides overall SEO benefits. 

In this horde of content, AI is proven as an authentic solution! Today, in this article, we are going to shed some light on AI-generated content, its advantages, and its disadvantages. So, without any further ado, let’s get started!  

Before we dive deeper into the pros and cons of AI-generated content, let’s introduce AI-generated content. 

Introduction to AI-generated content 

AI-Generated Content

AI-generated content is the talk of the town and having its moment in all its glory in the spotlight! Although AI-generated tools are not new in the market, the introduction of Jasper AI and ChatGPT has started a whole new conversation and has made several heads turn! While many are welcoming it with open, wide arms, it has replaced many humans with machines. 

In a nutshell, AI content can be described as artificial tools which are powered by new AI technologies for generating high-quality content. Artificial intelligence chatbots such as ChatGPT use language-based models where it answers all human-asked questions in an interactive way as humans do. The best part is, ChatGPT can create everything from short or long-format articles and blogs to social media reel scripts and posts.  

Are you worried about losing your job as a writer or blogger? Well, you do not have to worry, as AI tools are not snatching away from jobs anywhere! Although AI can generate excellent quality content, it still requires human intervention to ensure the content is error-free, edited, and properly revised to fit each client’s expectations and avoid misunderstandings. 

On the other hand, writers are advised to use artificial intelligence tools to speed up their writing process and allow marketers to churn out high-quality content in large sums. Although AI can create large amounts of data in a matter of a few minutes, it still needs to be humanized to leave a long-lasting impact on readers around the globe. There are several reasons why content humanization is important. These include – 

  1. Humanized content boosts personalization

Do you want to send a marketing message to your potential client that seems repetitive and robotic? Your customers definitely do not want those! There are several thoughts on marketing messaging floating on the web; therefore, a mere generation of AI-content tools won’t break the ice. As a result, it is significant for humans to interfere and make it personalized to stand out in the digital world. 

According to a study, 67% of people agreed to the fact that businesses need to change their content strategy and overall content based on the context. Else, it may annoy your customers, resulting in failures. Although AI tools can automate the entire writing process, humanizing is still an important aspect that cannot be overlooked! 

  1. AI still carries imperfections. 

Although AI is a highly advanced tool equipped with world-best features and everything top-notch, it is still not perfect! AI is bound to follow a basic grammar structure whose outputs are not 100% true and backed by great stories. At times, AI technology tends to produce unhealthy paragraphs that make absolutely no sense. 

Above all, it goes way beyond the word count. Additionally, AI tools do not have information about anything and everything in this world; hence, it carries a lot of imperfections that impact the overall experience. Although AI features excellent writing capability, it tends to produce out-of-context words that you may find in Wikipedia as well.  

  1. Content humanization promises data maximization. 

Although AI has read and understood the data very well, it is still way behind what humans can do to data as it lacks the ability to deeply understand and empathize with the audience. In simple terms, creating a script for your company would not do it all. 

You will need continuous edits and human input to make sure that the produced content matches the brand’s tone, objective, and customers. As a result, rather than keeping it all on AI, human intervention can improve the entire work process, bringing the best of both worlds to one place! You can humanize AI-generated content in several ways. Here are certain tips and tricks to do so! 

  • Humanize Your Strategy
  • Consider the AI content as the end draft
  • Follow the brand’s voice till the end 
  • Consider context 
  • Make It Concise
  • Personalization is significant at all stages 
  • Use a Mix of Tools

Pros and Cons of AI-Generated Content 

There are tons of pros and cons of AI-generated content that writers and editors experience while working on AI tools like ChatGPT and others. 

Pros of AI-Generated Content 

Here is the complete list of pros of AI-Generated content – 

  • Quick turnaround 

Imagine typing a topic on AI tools and getting solutions within a few seconds? AI tools promise to offer reliable solutions and promote speedy content creation, whether the topic is complicated or simple. Human writers, on the other hand, take the entire day to understand the topic, research it, and write about it to churn out an excellent content piece. 

However, an average AI tool can do it all within a few minutes. Based on your chosen subscription, you can churn large amounts of content without worrying about the numbers. This allows marketers to religiously follow their content marketing strategy and social media content calendar

  • Cost-effective 

AI tools can generate human-written articles within a fraction of a minute, which can take a few hours or even days for writers to do so. As a result, the process becomes quite time and cost-effective. Writers are paid thousands for quality content, whereas marketers can take up AI annual subscriptions that retail for $50 to $100. 

Although it is proven as a pro of AI-generated content, human-written content is way different as it is well-researched and formulated to present your brand as a leader. Hence, if you’re looking for a well-researched article, choosing actual writers would be an ice-breaker. On the other hand, small startups can go for AI tools to generate content. 

  • Better Search Engine Optimization 

One of the key selling points of AI tools is excellent search engine optimization. Every time you type a topic on an AI tool, it pulls out content from high-ranking articles on Google and produces its own version. It is also an excellent choice for writers who do not understand page structuring and specific keywords. 

  • No writer’s block 

Coming up with new ideas every time you write can be a daunting task, especially when you’re on a tight deadline. Using AI tools can generate excellent quality content on various unique topics. Also, it can generate a detailed article outline so that you can directly jump onto the writing part. If you’re taking content ideas and outlines from AI tools, half the battle is already won! 

Cons of AI-Generated Content

Here is the complete list of cons of AI-Generated content – 

  • Plagiarism concerns 

AI tools pull out content from already published articles on the web; hence the chance of the actual writer suing for direct plagiarism always exists, especially if both works are closely related. When working with AI-generated content, it is important to fact-check each and every detail, as you cannot trust all information provided. 

  • Inconsistent Quality

Inconsistent quality in AI-generated content is a common issue in the field of artificial intelligence. While AI has made significant progress in generating human-like text, images, and other forms of content, the quality of the output can vary greatly depending on various factors. The best way to resolve this issue is by being more specific about the topic. If you read results about a particular topic, add its complete meaning or context to avoid any sort of confusion. 

  • Human Vetting Requirement

Uploading AI-generating content without human intervention at all levels is not the best choice. AI content has inconsistency and inaccuracy of content; as a result, it is important for expert writers to proofread and edit wherever needed. Humans have abilities to identify inaccurate, cluttered, and offensive data which an AI tool cannot detect. If you want to generate content using AI tools, get an idea or the base of the final product. It saves a lot of research and writing time. 

  • Can’t generate new ideas 

AI tools are dependent on all already published data to generate content. It means AI tools are incapable of introducing new topics or original content; as a result, it becomes almost impossible for AI tools to suggest unique and innovative ideas which are never used before. 

How to use AI-generated content? 

AI-generated tools are used for creating and writing content rather than relying majorly on technology. Here are some of the best ways to use AI-generated content – 

  • Research – At times, writers find it difficult to find all reliable information about a particular topic and come up with new, exciting ideas which allow them to get started. It saves a lot of research time by narrowing down the entire research process. 
  • Overcome writer’s block – Once the writers know their topic or keyword, AI-generated tools can produce a small chunk of content on the subject. It allows them to keep moving. 
  • Proofreading – To ensure everything is in place and content is upto the mark, writers can run the content through AI tools. The tool can also be used to highlight phrases and keywords. Additionally, it provides help in correcting grammar mistakes and checking spelling mistakes. 
  • Writing short content – AI tools are an excellent way to produce high-quality content in the least amount of time. Some examples of short text include meta tags, product descriptions, social media posts, and so on. 
  • Translating language – Using AI tools, content in one language can be related to various other languages. 

Introduction to ChatGPT 

AI-Generated Content

ChatGPT is an AI tool trained by OpenAI based on the GPT-3.5 architecture. It is designed for understanding and generating human-like language allowing ChatGPT to communicate with audiences in an intuitive and natural way. ChatGPT is capable of answering the most difficult questions and suggesting solutions to carry out advanced tasks. This AI tool is trained on large amounts of data from the web and other sources, allowing it to answer several questions without any failure. 

As an AI language model, ChatGPT is involved in human-like conversation and involved in a variety of other tasks like generating content, answering questions, and providing answers. ChatGPT provides complete assistance in various tasks such as translation, summarization, writing, and more. At present, ChatGPT is completely free to use! 

There are several reasons why ChatGPT is regarded as one of the best content-generated AI tools. These include – 

  • Excellent conversational skills 
  • Ability to memorize 
  • Supports more than 90 languages 
  • Minimize harmful outputs 


We live in a digitized world where content plays a significant role in placing a brand at the top. With AI tools gaining popularity, writers and editors are shifting towards these tools to generate excellent-quality content. Although it comes with a handful of benefits such as cost-effectiveness, time-saving, and so on, AI-generated content has its own set of disadvantages which are hard to overlook. As a result, using AI-content generation tools like ChatGPT blindly would not work in your favor. Hence, human intervention is exceptionally important to ease the entire process! 


  1. List the best AI content-generated tools

The best AI content generation tools are – 

  • Surfer.
  • GrowthBar
  • Article Forge
  • CopyAI
  • Scalenut
  • Outranking
  • ChatGPT
  1. What are the advantages of using ChatGPT? 

Some of the best advantages of using ChatGPT include the following –

  • Automating repetitive tasks
  • Increasing user experience
  • Promotes user engagement 
  • Improves brand awareness 
  • Improving customer satisfaction
  1. Is it free to use the ChatGPT tool? 

Yes, it is 100% to use the ChatGPT tool. You can go to the ChatGPT website, fill in all details and start the content generation process. 

  1. What are the disadvantages of using the ChatGPT tool? 

Some of the best disadvantages of using the ChatGPT tool – 

  • Grammatical issues 
  • Accuracy problems 
  1. List the benefits of using AI-generated content. 

Here are the benefits of using AI-generated content – 

  • Boost efficiency 
  • Minimize costs and time 
  • Improves overall search engine optimization 

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