2023 Video Creation Blueprint: 9 Essential Tips for Crafting Killer Social Media Video

Get ready to take your social media videos to the next level with these 9 expert tips for creating the best videos in 2023!

Whether you’re just starting out or looking to improve your existing videos, this guide has everything you need to know to create videos that will engage, entertain, and convert your audience. From using storytelling and animation to measuring performance and using influencer marketing, these tips will help you to create videos that will make your brand shine in the new year: 

Keep it Short and Sweet 

Keeping your videos short and sweet is an effective strategy for engaging viewers on social media. Attention spans are shorter than ever, and people are more likely to watch a video in its entirety if it is short and to the point.

When creating a video, it’s important to consider what information is most important to convey and focus on that. Avoid including unnecessary details or filler content that can make your video feel long and drawn out.

Additionally, shorter videos are more shareable and are more likely to be viewed and shared by others, increasing your reach and engagement. By keeping the video length shorter, you increase the chance of viewers watching to the end and taking the desired action

For instance, visiting your website or following your social media account.

Make it Visually Appealing 

Making your videos visually appealing is an important aspect of creating effective social media videos. Using high-quality footage and graphics can make your video more engaging and professional-looking. 

This includes using high-resolution images, filming in good lighting, and avoiding shaky footage. Additionally, animation and special effects can add an extra level of visual interest to your video and can help you to convey your message in a more impactful way.

When it comes to design, using a consistent color palette, typography, and branding can make your videos look polished and professional. It’s also important to consider the design elements that are specific to the social media platform you are posting on. 

For example, Instagram favors square-shaped videos, and TikTok is best with vertical videos, so make sure your video is properly formatted to look good on the platform you are posting on. 

Furthermore, you should also consider the needs of your target audience and the message you want to convey when creating your video’s visual elements. 

If your target audience is children, for example, you may want to use bright colors and fun animation, whereas if you’re targeting a professional audience, you may want to use more muted tones and sleek design elements.

Tell a Story 

A narrative structure allows you to create a sense of intrigue, build tension, and ultimately deliver a satisfying resolution. This can make your video more interesting and emotionally resonant, which can increase engagement and help your message to stick in viewers’ minds.

When creating a story for your video, consider your message and what you want to achieve. For example, if you are trying to promote a new product, you could tell the story of how it was developed, why it is unique and how it solves a problem for the customer.

Additionally, you can use storytelling techniques like foreshadowing, symbolism, and character development to make your video more engaging. It’s also important to keep in mind that the story doesn’t have to be long. 

Even a short story can be enough to make the video more interesting and leave a lasting impression.

Always Use Subtitles 

Adding subtitles to your social media videos is a good way to increase engagement, as many people watch videos without sound. Subtitles provide a way for viewers to understand the content of your video even if they are in a noisy environment or if they are hard of hearing. 

They also help non-native speakers to understand the video’s content. When adding subtitles, make sure they are legible, easy to read, and in sync with the video’s audio. You can use the same font, size, and color for the subtitles throughout the video for consistency.

You can add subtitles to your videos by using video editing software or by using the built-in subtitles feature of the platform you are using. Additionally, many platforms, like YouTube, allow you to upload a separate subtitle file, so you can add subtitles in multiple languages to reach a wider audience.

Optimize For Mobile First 

Optimizing your social media videos for mobile devices is an important aspect of creating effective videos. With the increasing use of smartphones and tablets to access the internet, it’s important to make sure that your videos look good on small screens.

When creating a video, it’s important to keep in mind the aspect ratio of the video. The aspect ratio is the proportion of the width of the video to its height. For mobile devices, the most common aspect ratio is 9:16 (vertical) or 16:9 (landscape). 

Therefore, you should create your videos with those aspect ratios in mind to make sure they look good on mobile devices. Additionally, make sure that the text and graphics in your video are large enough to be legible on a small screen. 

Avoid using small text that is difficult to read on a mobile device. It’s also important to keep in mind the video’s resolution, as videos with a lower resolution may appear pixelated on mobile screens.

Furthermore, you should also consider the viewing conditions of mobile devices. For example, many people watch videos on their phones while they’re on the go, so it’s important to make sure that your videos are easy to watch while in motion.

Incorporate Calls To Action 

Incorporating calls to action (CTA) in your social media videos is an effective way to encourage viewers to take a specific action, such as visiting your website or following your social media account.

A call to action is a statement or button that prompts the viewer to take a specific action, such as “visit our website,” “subscribe to our channel,” or “follow us on Instagram.” When creating a call to action, it’s important to keep it clear and concise. 

Use action-oriented language, and make sure that the CTA is prominent and easy to see. It’s also a good idea to include a CTA at the end of the video when the viewer is most engaged and the message is still fresh in their mind.

Promote As Much As You Can 

When you upload a video, it’s important to share it on all of your social media channels. This includes sharing it on your personal account and on any relevant business or brand accounts that you manage.

You can also use social media platform’s native features to share your video, for example, Instagram Stories, TikTok Reels, and Facebook Live. This can help to increase visibility and reach.

Another way to promote your video is by using paid promotion. This includes using platforms’ advertising options to target specific demographics, such as age, location, and interests. This can help you to reach a larger audience and increase engagement.

Collaborate With Influencers 

Imagine you’re a fashion brand and you’ve just released a new line of clothing. You’re looking to reach a larger audience and increase engagement for your video showcasing the new collection. That’s where influencer marketing comes in! 

By partnering with fashion influencers who have a large following in your niche, you can tap into their audience and reach potential customers who align with your target audience.

But it’s not just about the numbers, when choosing influencers to work with, it’s crucial to select individuals who align with your brand values and aesthetic. This way, their endorsement of your product will feel authentic to their followers and will be more likely to convert into sales.

Measure Your Progress 

Measuring the performance of your social media videos is an important step in understanding what works and what doesn’t, and making improvements for future videos.

Think of it like a science experiment, you need to track and measure the results to be able to know if your hypothesis was correct or not. And the same goes for your videos, you need to track the performance to be able to know if they are effective or not.

There are many analytics tools available that can help you to track the performance of your videos, such as YouTube Analytics, Facebook Insights, and Instagram Insights. These tools can provide you with valuable data such as the number of views, engagement rates, and demographics of your audience.

By analyzing this data, you can understand which videos are performing well and which ones are not. You can then use this information to make adjustments to future videos, such as experimenting with different video lengths, formats, or calls to action.

Additionally, you can also use A/B testing to experiment with different elements of your video, like the title, thumbnail, or subtitles, to see which version performs better.

Final Words 

In conclusion, creating effective social media videos in 2023 requires a combination of creativity, strategy, and the ability to adapt to changing trends. By following the tips discussed in this blog post, you will be able to create videos that will increase engagement and drive conversions. 

Remember to also consider your target audience and the specific platform you are posting on. Keep experimenting and testing different elements to find out what works best for your brand. With these tips in mind, you’ll be well on your way to creating videos that will make your brand stand out on social media in 2023.