Short-Form Videos: 11 Tips and Tricks To Gain More Followers in 2023

What’s the most popular short-form video?

Many of us would say Instagram Reels.

But that’s not alone in the race.

YouTube, Facebook, and TikTok: Short-form videos are setting new engagement benchmarks for all social media platforms.

In fact, they are projected to make up 90% of all internet traffic in the coming years.

So even if you can capture a small portion of this traffic, you can quickly gain tens and thousands of followers in 2023.

This article will discuss short-form videos and how they benefit content creators and marketers.

TL;DR Scroll down to the bottom of the article to get some amazing tips and tricks to boost your followers count via short-videos in 2023.

What are Short-form videos?

Videos are more engaging than texts. But among videos, too, short-form videos are super snappy.

They are like 5 to <60 seconds long videos– sharp, precise, and highly impactful when it comes to delivering a message to the audience.

That’s why it has become every marketer’s first love to promote their business on social media. In a report, around 85% of marketers prefer short-form video content to other content formats to go viral on social media.


Short-form videos are strategic to your content marketing.

Not only do they have higher retention rates, but they also search higher in SEO rankings.

Here are a few critical benefits of short-form videos that content creators and marketers cherish👇?🏻

Five benefits of short-form videos which make them the queen of all content

  • Easily shareable– which makes them ideal for social media audience
  • Increases engagement on your content as people are more likely to see those quick videos compared to longer formats
  • Delivers the message in the shortest time possible
  • Vies with the trend so that you can repurpose your content in no time
  • It can be created with a low investment which makes it accessible to all

Spending time to create content and not getting followers can be frustrating.

So, if you’re creating value and still feel undervalued, you need to catch up on some tricks to attract more followers.

Let’s have a look at some of those.

11 Tips and Tricks to Gain More Followers in 2023

#1. Music Videos

Music videos rank among the most viewed short-form video content on social media platforms.


Adding music to your video captivates the audience’s attention and creates an overall hypnotic experience.

As a result, whether it’s YouTube shorts or Instagram reels, excellent background music makes the content more entertaining and induces instant emotion in people who are watching it.

Thus, people are more likely to engage with such short-form videos which are well-constructed with the perfect music to their side.

This alone can expand your tribe to new levels.

#2. Funny Content

Humour – the instant dopamine to happiness.

Nothing comes close to grabbing attention other than funny videos on social media.

Humour evokes a more substantial feeling in your audience, resulting in –

  • Your audience recognizes you
  • Better share rates
  • Better engagements

And people simply love it.

Remember the last five types you smiled about? Three out of them were your reactions to humour-filled short-form videos.

So, as a marketer or an influencer, if you’re planning to go viral quickly, adding humour to your content creation strategy can do wonders.

#3. Tutorial Videos

We humans are filled with curiosity.

That’s why from a cooking recipe to how to solve a Rubik’s cube in 10 seconds, people generally watch tutorials or ‘how-to’ videos more than ten times a week.


Tutorial videos are a real treat for visual learners. It boosts productivity and creates an opportunity for self-learning.

For instance, cooking recipes.

Someone who’s living alone wants a nice home-cooked dinner but doesn’t know how.

As a content creator, if you have expertise in cooking, you can ease their lives by making recipe videos on home-style cooking.

Not just that, you can choose any area of your interest and start creating such videos for the audiences, which can improve the chances of your virality.

#4. Video Live Streaming

Wait, are you thinking the same? Can you do that?

The answer is yes.

Live streaming is one of the most exciting short video content people love to watch because their favourite content creator is LIVE on screen!

As per reports, more than 500 hours of video are watched daily on YouTube, and live streaming plucks you out of the race by allowing you to engage with your audience in real time.

How to do that?

There are many ways, but let’s cut out the fluff and examine some of the most effective ones.

To begin with, you can stream live by collaborating with other influencers. It maximises your outreach, and your channel grows faster.

Moreover, as a social media marketer, you must personally announce recent developments or new campaigns for your business.

Pro Tip: Instagram lives is a great way to do that.

Not only it encapsulates the viewers, but it also gives you a chance to answer their queries directly.

#5. Frequently Asked Questions (FAQs)

Simply connecting with your audience to dialogue is essential to make a trustworthy brand. You can collect their doubts via polls or forms and answer the most frequently asked ones.

More importantly, if you can put all in a shorter video format, it is easier for people to get what they want in less time.

#6. Behind The Scene Videos

Everyone wants a peek behind the curtains. It gives a sense of belongingness to that thing.

The same goes for social media.

Adding behind the scene videos shows a more human side of the brand, making people connect with that at deeper levels.

‘Behind the scenes’ content includes things related to you and your team rather than your business developments. You can share videos on how you entertain each other at the workplace or something that you find interesting.

It triggers curiosity in people, and that results in higher engagement.

#7. Product Reviews

According to Power Reviews, 97% of consumers read product reviews before buying them. That makes it one primary market to acquire and gain followers, even if you’re getting started.

Sharing authentic reviews about your experiences with the product creates brand loyalty and results in word-of-mouth marketing.

Business is a transaction of trust, and product review videos are a great way to gain confidence among your target audience.

#8. Highlight Videos

Showing highlights of past events in a short video format is a game changer.

Like presently, Shopify Wrap is the new buzz around social channels. And it’s a win-win for everyone, people feel more connected, and the brand gets its deserved recognition.

This gives your marketing a more personal touch and helps brand positioning.

#9. Gaming Videos

For those who say the gaming era is dead, 56% of YouTube gamers interact with the gaming community on Youtube.

The same report by Google says that nearly 48% of the audience loves watching gaming videos on Youtube instead of playing games.

Thus, if you love playing video games, it’s an opportunity to be a part of a more significant community. Not only that, but you can also make reaction videos and review videos to gain more popularity.

#10. User Generated Content

User-generated content is one of the most authentic ways to increase engagement and gain your customer’s attention.

Remember the ice budget challenge? Ya, this one!

It spread like fire on social media.🔥

Similarly, you can ask people to do something at the end of your video. If you successfully persuade their emotions, Voila, you hit the jackpot.

#11. Reaction Videos

Reaction videos capture people’s raw emotions after watching certain content. Short-form video platforms like Youtube and Tik Tok are swamped with such videos.

But what makes them so popular?

Because it’s effortless to make them, and watching other people reacting to any emotion is riveting. This broadens your outreach and can gain you more followers in less time.

Only make sure you don’t hurt anyone and spread hatred.

Wrapping Up

Short-form videos are gaining popularity, and it’s an adequate time for creators to get on board and use this buzzing atmosphere to their advantage.

The tips mentioned earlier, and tricks can help you shape your short-video content strategy.

Then, share the blog with fellow content creators, and let’s learn and earn together.