With over 55.2 million daily- and 550 million monthly active users, Telegram’s growth as a social platform is skyrocketing every day. It was the 7th most downloaded app on Android and iOS devices as of August 2021, with users spending almost 2.9 hours on the platform every month.
You may wonder what’s the reason for such an astonishing growth of Telegram – well, the answer is communities. Telegram is home to millions of communities of like-minded individuals who share similar visions, interests, or views.
From programmers to political leaders, the platform’s ability to let you interact with an audience of similar interests makes it a highly lucrative asset for every brand and individual. Gathering an audience and building a community on Telegram can have numerous ripe benefits in the long run.
The below graph shows the increase in MAU (Montly Active Users) of Telegram:
Ways To Build A Community on Telegram
Here are five tips and tricks to help you know how you can build your community on Telegram the right way:
Understand Your Audience and Their Needs
Like any other marketing strategy, building and sustaining a community on Telegram requires a thorough understanding of your industry and the target market. You can engage and interact with your audience better if you understand them well.
Consider making a buyer persona of your ideal audience to identify their interests and produce content they will consume and interact with. This way, you can spark their interest in the conversation and encourage them to get involved in the community.
Don’t Advertise Too Much
Telegram is an excellent platform for sponsored publishing and paid advertisements with great results from the campaigns. However, when done way too much, it can cause more harm than good. Your audience may find it hard to distinguish value from promotions.
Due to this, the engagement rate of your channel may degrade, and in the worst cases, the community might even become dead due to excessive spam. It doesn’t mean you should stop sponsored content entirely, though.
All you have to do is find the right balance between your informational and promotional content. Try to add value to the sponsorships that you bring to the community and teach them how it can solve one of their problems – you get it.
Conduct Activities, Streams, Webinars, and More
The best part about owning a Telegram community is that you can grow it exponentially, provided you’re willing to put in the time and content required. Conducting fun and educative events like webinars and group activities can be a great way to engage your audience.
You can ask your audience to share their opinion or wisdom about a particular niche or topic; this will help them feel like a part of the discussion and indicate to them that their thoughts matter. As a result, they’ll engage more in conversations in your community.
You may even organize contests and giveaways to engage your audience even more. It also incentivizes social sharing, which may result in your community gaining more members through referrals.
Harness Your Social Presence
If you have an active presence on other social platforms like Facebook, Instagram, or Twitter, you can use these channels to drive the audience to your Telegram channel. The best thing about a social audience is that they are the targeted ones; these people like hearing from you and want to consume the content you produce. Such a precisely targeted set of audiences is excellent for Telegram communities. Therefore, make sure that you harness social presence if you have one.
In addition, this will allow you to serve your telegram community as a social help desk, where members help each other with queries or concerns regarding your product or services. That’s undoubtedly a win-win for both.
Incorporate Helpful Bots
One of the most efficient benefits of Telegram is the availability of bots – automated programs that can execute a specific task with little or no human intervention. These can be especially helpful when you want to complete some management tasks.
You can use Telegram bots to moderate your community and maintain a harmonious environment for the members and community managers. Bots can automate tedious tasks like sharing announcements, polling, adding information, and more.
Adding these bots to your Telegram community is easy too. You can add a bot to your community just like any other group member. With Telegram bots, the possibilities are endless, so make sure you give them a try.
FAQs Regarding Building Community on Telegram
Q. How Can I Start A Telegram Community?
A. To start a community on Telegram, you first need to have an agenda. Clarify what’s the motive of the community and what its values are. Once you answer these questions, you can hop on to Telegram and create a new channel for your community.
Q. How Can I Attract People On Telegram?
A. You can start off by adding the people you know, such as your friends, family, and more. Then, consider promoting your channel on social platforms, chat groups, and mass online feeds to acquire an audience for your channel.
Q. Do Telegram Communities Earn Money?
A. Yes, communities on Telegram can be a great source of passive income when optimized the right way. There are several ways to monetize a telegram channel based on your community types, such as advertisements, paid partnerships, and more.
Our Suggestions and Takeaways
In a nutshell, creating and growing a Telegram community requires consistent efforts and contributions. If you’re willing to provide the right content, to the right audience, at the right time, you should definitely consider building a Telegram community.
It’ll act as a loyal set of audience that believes in your vision and buys in on your ideas. You can further harness this audience by collecting their emails, running campaigns, and more – you just have to be a bit creative with your marketing endeavors.
