How to Increase YouTube Subscribers: 11+ Proven Strategies

By the time you’re finished reading this article, there will be close to 1 million hours of content uploaded on Youtube. Let that sink! 😳


And to stand out from the tens and thousands of creators, you need more than just hacks. In fact, won’t it help if you had some tried and tested strategies to ace the game?

Well! It doesn’t matter whether you want to make money, live an influencer’s life, or share your knowledge with the world– gaining subscribers is important.

In this article, we’ll help you understand how to increase youtube subscribers without spending a dime.💲

15 Strategies to Grow Your YouTube Subscriber Base

#1. Create Quality Content

If you want more people to subscribe to your channel, then you need to create high-quality videos that provide value to your audience. 

It’s necessary to focus on topics your audience is interested in and try to tweak your content in a  way that resonates with them.

To craft such videos, measure your videos’ performance against engagement metrics, such as watch time, average session duration, and average watch duration. These key performance indicators (KPIs) can help you develop a targeted strategy to create videos that generate higher engagement. 

Moreover, use high-resolution cameras, adequate  lighting, and quality sound equipment while creating your videos. Additionally, consider investing in editing software to enhance the look and feel of your videos.

Achieving a professional and polished look on your videos can create a positive experience for the audience, resulting in more views. 

#2. Consistent Posting Schedule

Besides crafting jaw-dropping videos, having a consistent posting schedule can go a long way in growing your YouTube subscriber army.

It’s slightly underrated, but consistently posting new and engaging content helps retain your existing subscribers and attract new ones. 

Moreover, posting videos at a defined time frame lets your audience guess when to expect new content and helps keep them coming back for more. 

This increases your visibility on YouTube and makes it easier for new viewers to discover your channel.

#3. Engagement

Building relationships with your audience is an exciting way to grow on YouTube.

It evokes a sense of trust and belongingness among people. Meaning?

They’ll feel appreciated and keep watching your content.

So, interact with your viewers, and respond to all un attended comments. Viewers love watching you engage with their comments. 

Furthermore, responding to your audience’s comments helps to build a community and fosters a sense of connection with your subscribers. 

It can also provide valuable feedback and insights into what your audience is interested in and help you to create content that they will enjoy.

#4. Optimizing Your Videos

To be found on Youtube itself is an uphill battle. Without that, the chances of success of any growth strategy are next to nothing. 

So, here’s a solution on how to increase your youtube subscribers organically.

To begin with, use keywords in your video titles and descriptions to make them easier to find through search engines. 

Doing keyword research can help you identify the best keywords to include in your video titles and descriptions. 

Additionally, use tags to categorize your videos and make them easier to find on YouTube.

Apart from that, there are some other proven ways to optimize your videos:

  • Create a catchy thumbnail for your video
  • Upload a transcript along with the video
  • Include a start and end screen for your videos 

#5. Behind the Scenes 

Who doesn’t love the inside secret story that goes on behind the curtains?

And if you allow your viewers to peek into that, they’ll feel special and will likely stick to your channel for a long time.  

So, give your audience a glimpse into the making of your videos to build a deeper level of connection with them. It’s an excellent way to humanize your brand. 

Behind-the-scenes content can include vlogs, bloopers, and behind-the-scenes footage from your video shoots.

Look at how this behind-the-scenes Bollywood movie reached 9 million views in just 12 days.

This type of content can help you build a personal connection with your audience and give them a more in-depth look at the process of creating your videos.

#6. Live Streams

Hosting live streams on your channel can help you engage with your audience in real time and attract new subscribers.

Besides, it’s a super fun way to have more direct interaction with your viewers and provide an unfiltered experience to them. 

Live streams enable you to have more meaningful engagements with viewers from around the world, providing an opportunity to build a community around your channel.

It also indicates to the audience that you care about them, which develops an even stronger trust in your brand as a content creator.

You can simply talk to them on weekends, say something that’s on your mind, can even discuss any current situation, and so on. 

Additionally, you can also promote your live streams on your various social media accounts to reach a wider audience.

#7. Utilize End Screen

How you end your videos decides how many more people are joining to watch the next one. For that, you need to utilize the end screen, a built-in tool to convert your viewers into subscribers.

You can utilize end screens in your videos to promote your other videos and encourage viewers to subscribe to your channel. 

End screens can also include links to your other videos, social media accounts, and websites you want your current viewers to visit. 

Besides that, you can include a call-to-action on your end screens, such as asking viewers to subscribe to your channel or teasing about your next video.

#8. Use Youtube Analytics

Understanding your audience and their behaviour towards your videos can help you tailor your content strategy and turn your channel into a lead magnet.

For that, you need to utilize YouTube Analytics to track the performance of your videos and see which types of content resonate with your audience. 

Furthermore, you can use this information to make informed decisions about the type of content you create and how you promote your channel. 

You can also use analytics to see which date and time your videos receive the most views and schedule your content accordingly to maximize your reach.

#9. Host Giveaways and Contests

This is the secret hack of some of the most successful channels on YouTube- they regularly host giveaways and prizes that attract many people to their channels.

You can do that too. ✌🏻

Running contests and giveaways can help you convert your channel into a subscriber’s destination and ramp up your channel growth in no time.

Consider offering prizes to encourage people to subscribe to your channel and participate in your contests.

You can also encourage your audience to share your videos on social media to increase visibility and attract new subscribers.

#10. Using Other Social Media Platforms

Besides YouTube, you must be on other social media platforms. So, why not promote your content there? 

You can use your other social media accounts to promote your YouTube channel and reach a larger audience. 

Share your videos on your social media channels and engage with your followers to drive traffic to your channel. For example, you could join relevant Facebook groups or participate in Twitter chats related to your niche.

You can also post a teaser of your upcoming video on Instagram and provide the link to enjoy the full clip.

#11. Collaboration With Other YouTubers

Collaborating with other Youtubers in your niche can help you build a larger community and gain new subscribers. How to do that?

Consider reaching out to other Youtubers in your niche to discuss possible collaboration opportunities. Partnering with other content creators can also help you to build relationships and expand your network within your niche. 

#12. Ask the User to Subscribe

There’s nothing wrong with a bit of self-promotion. However, if you do this more than often without providing any value, it can sound a little salesy. 

So, at the end of each video, ask your viewers to subscribe to your channel to see more great content. Remind them how you’re putting extra effort into carving out super exciting content to enrich their viewing experience. 

#13. Promote Your Channel

If you’ve got a blog or an email list, you can promote your channel to your email subscribers, blog readers, and other relevant communities. This widens your presence as more and more people will be enticed to visit your channel. 

Add a call-to-action in your email signature and promote your channel in your blog sidebar. 

Additionally, you can also reach out to other content creators in your niche and ask if they would be willing to promote your channel to their audience.

#14. YouTube Ads

If you’ve got a tight marketing budget, you can invest in YouTube ads to reach a wider audience and promote your channel to new potential subscribers. 

YouTube ads allow you to target your content to specific demographics, interests, and geographic locations to reach your desired audience. 

You can also create video ads to showcase your channel and encourage people to subscribe. 

But make sure to monitor the performance of your ads and adjust your targeting and budget as needed to maximize your results.

#15. Channel Art

Creating unique and brand-cohesive channel art can be a game changer. Essentially, it lets new viewers know about your channel inside and out.

That can be a turning point as you don’t know who can be the next potential subscriber. So, make sure you spend some time with the little details while crafting your banner art, channel icon, and description.

Have a logo that represents your channel voice. It’s one of the first things people notice when they search for your channel.

Choose your words wisely while writing your description. Be specific about what to expect from your content and why they should subscribe to your channel.    

Wrapping Up

Scaling up on YouTube is tough, but not impossible.

The 15 strategies mentioned above can be highly beneficial in bringing your A game to the platform. Already started with our tips and tricks? 

Let us know how the strategies helped your YouTube channel