How To Go Viral on Instagram in 2023

Is there a proven formula to go viral on Instagram?

Short Answer: Yes.

Long Answer: 👇🏻

India is home to 180 million Instagram users, followed by the United States, with 170 million users.

So, factually, Instagram is a popular social media app for digital content creators and brands.

In fact, there’s a whole other world out there and if you’re planning to go big on the platform, we would say Go Viral! 

In this article, we’ll discuss why virality matters and share some amazing ways to go viral on Instagram in 2023.

Why Does Virality Matter On Instagram In 2023?

As of 2022, Instagram has over 1.2 Billion users and is expected to reach 1.44 Billion by 2025.


Imagine the global buzz you can create by going viral on the platform.

Besides, one of the best ways to market yourself is to have people talk about you, often termed word-of-mouth marketing.

If you can do something that others can’t (like going viral), it automatically becomes a smart choice for people.

Simply put, viral marketing, when done right, can produce quick results with a meagre marketing budget.

However, no single practice is determined to achieve virality. Instead, it’s a mix of several methods and techniques that allow your content to become viral on Instagram.

Here’s the right mix of 7 proven ways to help content creators and businesses go viral on Instagram.

7 Effective Ways to Go Viral on Instagram

#1. Create Relevant Content

Unless you know your audience well, you can’t deliver them any value.

That makes understanding your potential audiences one of the key rules to creating content that resonates.

The more related your audience feels to your content, the higher your chances of getting better engagements.

But firstly, you should ask yourself:

  • Who are you targeting?
  • What are their expectations?
  • Does your content resonate with your target audience?

Answers to these questions are the starting move. For what we believe is, you can only entertain or educate someone if you know what triggers their emotions.

An effective way to know your audience’s interests is by experimenting with your content. Good digital creators always learn from experimenting.

But if you’re still finding bottlenecks, try the next step.

#2. Don’t Miss Out On Trends

Social media trends are crazy! But, once they get into the audience’s minds, they can do record-breaking things for you.

Moment marketing or Viral marketing is what most marketers leverage to stay on top of social media trends. What is it?

Moment marketing is just brands creating niche-specific content out of trending events.

And brands have been doing this for long; from Oreo’s dunk in the dark to Paytm’s demonetization posts, all were a part of moment marketing.

Let’s see a more recent example.

Swiggy posted this as soon as Argentina won the FIFA World Cup 2022. Makes sense!

#3. Think Outside The Box

Instagram rewards originality. Simply reposting trendy content will do no good to your Instagram page.

Suppose you are a content creator who strives to go viral on Instagram. Though you’re getting decent views, you crave more visibility and reach.

How can you do that? Try creating more personalised content, like:

  • Behind-the-scene videos or bloopers
  • Show up for a casual meet and greet on Instagram live
  • Host contests and giveaways

Believe us, Gen-Z craves these kinds of engaging and personalised content.

Long story short, don’t simply follow the trends. Instead, be creative, think out of the box, and experiment as much as possible.

Make your mark, and add a bit of yourself to every story.

#4. Be Consistent

Instagram is flooded with digital content creators, and if you’re inconsistent, you will soon be lost in the crowd. 

What does being consistent look like? Do you need to post daily or five days a week?

Well, that depends. 

The important thing is to let your viewers know that you’re available, and they can expect new content from time to time.

Not only that but scheduled posting also:

  • Creates more trust between you and your audience
  • Shows how much you’re committed to your followers
  • Makes your content always planned and memorable

The success on Instagram is no secret. You work on quality content, show up regularly, and voila! 

#5. Push Reels to Your Feed

Instagram reels are one of the fastest-growing features when it comes to pulling viewers and going viral. According to a Social Insider, reels have an average engagement of nearly 2%, double of any other post type.


Instagram reels can be anywhere between 15 and 90 seconds. That’s exactly what people want. Right? Short-form content.

Simply put, reels create more engagement. You don’t have to be an artist to do that. Simply add some trendy music, be creative, and you’re good to go.

#6. Use Analytics to Your Advantage

Constantly coming up with good content ideas can be overwhelming. Fortunately, there’s a way.

Using Instagram analytics, you can study what’s working and optimise your content for maximum viewership.

Social media analytics can help you to:

  • Understand and relate to your audience in a better way
  • Come up with more specific campaigns and drive effective engagement
  • Give a personalised touch to your content 

By now, it’s evident that data provides insights about how well you’re performing and what more you need to do. That makes analytics an integral part of growing on Instagram.

#7. Learn About Instagram SEO

Imagine having a beautiful Instagram page that doesn’t appear in searches. If it’s so, then it’s as good as no account.

That’s why learning about Instagram SEO is vital. It’s a process similar to Google, which ensures your name appears in the Instagram search results. This increases your visibility to more people who are interested in your content.

Here are some ways to do that

  • Add a proper username to your account; try using a keyword with your name
  • Use keywords in your profile bio and when writing post captions
  • Use relevant hashtags to go viral on Instagram

Talking about hashtags, they’re a vital component of Instagram SEO.

For example, a fitness expert might add #fitforlife or #fitstyle to their bio. This lets the Instagram algorithm know that the particular profile is dedicated to Fitness and well-being. Hence, the algorithm will help you reach your targeted audience.

Similarly, there are several useful Instagram SEO tips which you can practice to gain virality on Instagram.

Wrapping Up

Success on Instagram isn’t luck. Instead, it’s the continuous practice of doing the right things.

Besides all the tips and tricks to go viral on Instagram, there’s a not-so-uncommon way to grow on Instagram – patience.

Great things don’t happen overnight, and you need to be patient at all times.

And if you add all these tips and a pinch of patience to your Instagram strategy, be sure to create a long-lasting mark as a digital content creator.