How To Earn Money With Instagram Reels As A Content Creator in 2023

Want to monetize your Instagram Reels in 2023? This blog offers step-by-step guidance on how to earn money as an Instagram content creator, including through brand sponsorships, affiliate marketing, and selling products. Learn how to optimize your Reels content and leverage your social media presence to turn your passion into a lucrative income stream.

Do you know making Instagram reels can be your best source of side income?

As a creator, you can easily earn from Instagram reel play bonus in India.

The only condition is you must adhere to Instagram reel bonus eligibility.

In this article, we’ll talk all about Instagram reels and how to earn money from Instagram reel play bonuses in India.

Let’s dive in.

What Is Instagram Reels Play Bonus?

Instagram Reels Play Bonus is a feature on the Instagram platform that provides financial benefits to creators who consistently create and publish popular reels on the platform. 

It was introduced to encourage users to create engaging and entertaining reels, which in turn drives engagement and growth on the platform. 

The exact nature of the bonus or reward is vague, as it is subject to change, and Instagram does not publicly share details of the program. 

However, it is believed to include benefits such as increased visibility and exposure for the user’s Reels and financial incentives for creating high-performing reels.

Who Is Eligible for the Instagram Reels Bonus?

We all are curious about the Instagram Reels Bonus eligibility, but Instagram does not publicly disclose the criteria for Instagram Reels Play Bonus. 

However, there are a few essential criteria one should meet to get eligible to earn money via the Reel Bonus program:

  • Have a creator’s account
  • Follow Instagram Community Guidelines
  • Have less than 1 million followers 

Other factors that may be considered while determining Instagram Reel Bonus eligibility could include the following: 

  • The engagement of the Reels
  • The relevance of the content to the Instagram community
  • The overall performance of the Reels

It’s important to note that the exact criteria for eligibility for Instagram Reel Play Bonus are subject to change and that Instagram may make adjustments to the program at any time. 

Moreover, the bonus may only be available in some countries or regions, and availability may be dependent on local laws and regulations. To find out more about the bonus and whether you are eligible, it’s best to reach out to Instagram support.

Enough talk around that; let’s see how the Reel Play Bonus program works so you can take your first step. 

How Do the Reels Play Bonus Work?

In simplest terms- If you pass the Instagram Reels Bonus eligibility, you can earn money for a maximum of 150 reels in the last 30 days that have generated at least 1000 views. 

This feature, however, is determined by Instagram’s algorithm, which considers several factors such as engagement, sound usage, and other metrics to determine if a Reel is eligible for the Play Bonus. 

But it would be best if you put effort into creating visually appealing and entertaining content that will likely capture viewers’ attention. This helps increase your followers and make you eligible for the Reels Bonus program.

Now, if you’re wondering how this thing works, have a look:

  • If you’re an eligible creator, you get a 30-day expiration date to access the opportunity. More of it, you can check on the Bonuses tab on your Instagram account.
  • You can choose up to 150 videos in the last 30 days period to earn your bonus
  • The bonus payout depends upon the performance of the reels, which further depends on several factors like engagement, number of views, and the niche it belongs to.

Note: Remember to tag your reel for the program within 24 hours of creating it, or else you might not enjoy the benefits of the Reels Bonus program.  

What Content is Not Eligible for Instagram Reel Bonus?

Instagram has guidelines for what is considered eligible content for the Reel bonus program. The following types of content do not qualify for the bonus:

  • Nudity, sexually suggestive content, or content that is sexually explicit
  • Content that promotes hate speech, bullying, or harassment
  • Content that encourages self-harm or suicide
  • Content that facilitates the sale or use of drugs or other illegal activities
  • Content that infringes on someone else’s intellectual property rights, such as copyright or trademark.
  • Content that is violent, graphic, or glorifies violence
  • Content that is misleading, deceptive, or promotes false information
  • Content that is spammy or promotes excessive commercial content

It’s important to note that Instagram may make changes to these guidelines at any time, so it’s a good idea to regularly check their community guidelines to stay up-to-date.

How Much Money Can You Make From Instagram Reels?

Finally, here is some good news for Indian Instagram creators.

Instagram has recently introduced the ‘Reels Play Bonus’ program for Indian creators, where they can monetize their reels and earn sizable money.

However, this might lead to several questions:

  • Do all accounts get a chance to monetize their reels?
  • How much can one make out of a Reel bonus in a month?
  • How to see your Reel bonus?

As per the Reels Play Bonus program, eligible Indian content creators can receive money from Instagram based on their performance on the Reels platform. 

But how to know you’re eligible?

To be eligible for the Reels Play Bonus program, creators need to meet specific criteria, such as: 

  • Having a creator’s account
  • Adhering to community guidelines
  • Having a certain number of followers. 

Though this program is designed to provide financial support to the creators who are making engaging content and have a large audience, Instagram is rolling out the Reel Play bonus in a phased manner.

You can go to your creator’s account and see if there’s a ‘bonus’ section on top of it. If it’s not, you’ll have to wait a while, and you should continue increasing your followers.

The exact amount creators can earn through this program depends on various factors, including the creator’s audience size, engagement rate, and overall performance on Reels.

This is the amount earned by ‘Satish K Videos’, who was allotted a maximum earning cap of Rs 83,000 in a month. And with just one reel, he got $30, which is close to Rs 25,000.

Some creators have also got a maximum of around Rs 4 lakh in a month from the Instagram Reel Play bonus.

Talking about the earning potential, on average, creators can expect to earn anywhere from a few thousand rupees to a few lakhs of rupees per month through the Reels Play Bonus program.

However, it’s important to note that this is just an average and that the exact amount can vary based on many factors.

To maximize their earnings, content creators should focus on creating high-quality, engaging content that resonates with their audience. 

This can include using popular music, incorporating creative editing techniques, and experimenting with new styles and formats. Plus, creators should be active on the platform and engage with their audience by responding to comments and messages.

Another factor that can affect a creator’s earnings is their theme of content and engagement rate. 

Creators with a large, engaged audience are more likely to receive a higher payout from the Reels Play Bonus program, as they can generate more views, likes, and comments on their content.

Winding up, the Reels Play Bonus program is a competitive space, and creators will need to continuously put in the effort and innovate to stay ahead of the game.