How to Earn Money From Instagram Reels In India?

Looking to monetize your Instagram Reels in India? This blog offers valuable insights and tips on how to earn money as an Instagram content creator, including through brand partnerships, affiliate marketing, and selling products. Learn how to create engaging Reels content and grow your social media presence to turn your passion into a profitable income stream.

Ever thought about Instagram reel monetization?

We all hear about creators earning plenty from making reels on Instagram. That’s actually good, by the way.

The sad part is, despite knowing this, we barely know how to earn money from Instagram reels in India.

In this blog, we’ll discuss more about Instagram reels, how Instagram pays for reels in India, and how you can list yourself as the recipient.

What Are Instagram Reels?

Instagram rolled out reels in 2020. Honestly, it changed the way people used to explore the platform. 

From being just a photo-sharing app with funky filters, Instagram was now in the spotlight for changing how people will get entertained in the future.

In simple terms, reels are an exciting feature that allows users to create and share snacky, engaging, and entertaining videos that are set to music or other audio. 

In no time, Instagram reels exploded and became one of the most successful features on the platform to date.


Reels give users a new and creative opportunity to express themselves and showcase their talents on Instagram. 

You can create 15-second to 90-second-long videos using a variety of editing tools, such as filters, effects, and speed controls which can be set to music or other audio, and share with your friends and families on Instagram.

But, what made it so popular? 

One of the distinct factors behind that is you can start making reels instantly as you read this, using your smartphone with no production setup at all. 

It’s that easy.

This made artists out of everyone and an even chance to live a life of a mega influencer.

Besides adding spice to your creativity, reels also provide you with a better chance of reaching a wider audience and an increase in followers.

So, reels can get you more followers and that’s good but do you know what’s even better?

Instagram Reels allow you to get discovered by other users through the Explore tab.

An explore tab is where users can discover new and popular content from around the world. 

This makes Reels a great way for users to get discovered and reach a wider audience.

How to Earn Money From Instagram Reels in India?

Short Answer: Yes.

Long Answer: 👇🏻

You can make money from Instagram reels. Many Influencers are making close to lakhs per month and you can do that too.

And not one but there are six ways you can use reels to earn money:

1. Add Super-Profile To Your Bio

Super-profile is a link-in-bio app from Cosmofeed community that allows content creators to monetize content, regardless of its form and format, on the go.

To get started,

👉🏻 Sign In or register on super-profile

👉🏻 Create a customized profile

👉🏻 Upload content files or links and cateorize them based on audio, video, photo, etc.

👉🏻 Set a price for viewers

👉🏻 Copy the link and paste it on your Instagram profile

2. Create Sponsored Posts 

As an influencer, if you’ve a loyal and engaged following on Instagram, brands can tap into this following to promote their products or services and pay you for that.

You can create sponsored posts and reels that promote the brand’s products, share your thoughts and experiences with the product, and encourage your followers to check them out. 

By doing so, brands will pay you for creating sponsored content and may also offer you free products in exchange for promotion.

3. Sponsored Reels

This is more of a niche version of creating sponsored content.

Brands may pay you to create specific reels that feature their products or services. 

This involves creating high-quality, engaging reels that showcase the brand’s product or service. 

You can collaborate with the brand to develop the concept and script for the reel. 

Once the Reel is completed, you can post it on your Instagram Reels and share it with your followers. The brand will pay you for creating and sharing the sponsored content.

4. Affiliate Marketing

Affiliate marketing is when you promote a product or service and receive a commission for every sale made through your unique link. 

For that, you can partner with brands and promote their products in your Reels. Or, you can be part of Instagram affiliate creator and earn commission when people purchase eligible products from your shop, or from tagged Feed posts, Reels, Stories or Live broadcasts.

So, when someone clicks on your unique affiliate link and makes a purchase, you earn a commission. This is a great way to earn passive income and promote products that you believe in.

To know more about the eligibility criteria, click here.

5. Selling Products 

If you’re a creator who also produces products like t-shirts, paintings, or personalized coffee mugs, you’ve got a golden goose.

You’ve to show your products and Instagram Reels can be a great way to do that. You can create high-quality reels that showcase the features and benefits of your products. 

Moreover, you can include a link in your reel to your website where customers can purchase the products. 

This is a great way to drive sales and build your brand.

6. Instagram Reels Play Bonus

Finally, this long-awaited feature has been introduced in India.

After being eligible for the Instagram Reels Play Bonus program, you can make anywhere between a few thousand to a few lakhs rupees in a month.

You only need a professional Instagram account and a sizable audience of followers to get started for that. And if you don’t have either, start creating reels and building a loyal following base. 

Talking about the benefits, Instagram pays you anywhere between $100 to $1000(Rs 83,000) in a month as per your 

  • Views on reels
  • Engagement
  • Followers on the platform
  • The theme of content creation

Instagram has rolled out this feature in a phased manner and it might take some time for you to be eligible for the program.

Wrapping Up

Gone are those days when social media platforms were used only for inviting connections and social interactions. Now, you can leverage the platform to make ends meet and pay your bills.

So, whether you’re fed up with your nine-to-five or crave an out-of-the-box way to earn decent money, Instagram Reels hold tremendous potential for that.

As you saw, these are some of the best ways to do that, but there is no upper cap on it. You can go on and experiment with other ways.

That being said, building a loyal audience is the key to everything.

Keeping that in mind, you can start today with whatever you’ve and in a short time you’ll see how Instagram has the potential to gainfully employ you, the only difference being you’re getting paid to create something beautiful.