How to Create YouTube Growth Strategy in 2023

YouTube is massive! And it’s grown amazingly over the years. 

With over 51 million channels, the platform has become a steep mountain slope for content creators to conquer.

However, building a full-fledged growth strategy can do enough good for your channel’s growth over time.

In this article, we’ll uncover the steps to creating an impactful YouTube strategy and skyrocketing growth in no time.

A step-by-step guide to creating a YouTube growth strategy in 2023

1. Know Your Audience

This is the number one reason why your channel hasn’t taken off. 😯

Youtube is all about people; if you haven’t cracked down on the code, it’s high time to do so.

Before you pen down your growth strategy, it’s necessary to know about the demographics and interests of your viewers.

Ask yourself:

  • Who’s your target audience? 
  • What do they like to watch?
  • How much time do they spend on the platform?

Answering these will help you develop a laser-focused strategy to level up your Youtube channel.

You can use Youtube Analytics to gain more insights, which will help you develop a more sound growth plan. 

2. Learn from Your Competition

The easiest way to create a solid Youtube growth strategy is to learn how your competitors do it and do that better.

You can analyze their channels by asking questions like:

  • What kind of videos do they create?
  • What’s their brand voice?
  • What video titles are they using?
  • Compare their video quality

Don’t emulate what they’re doing. Instead, try to devise a distinct strategy based on your learnings.

As you progress, you can utilize these learnings and achieve in, say, 6 months what they did in a year.

3. Research Your Favourite Channels

While learning from your competition is essential, looking up to your favourite channels helps greatly. However, these channels don’t have to be related to your niche.

But you can watch their content and learn what works best for them.

Moreover, you can also pay attention to little details like:

  • Channel art
  • Thumbnails
  • Background music
  • Editing

These are impressive details that can boost traffic on your channel and supercharge your Youtube growth in a short time.

Hot Tip: Never use clickbait titles and tall claims while designing your thumbnails.   

4. Optimize Your Videos For More Views

Over 2 billion users consume more than 1 billion hours of content on Youtube daily. So, you’ve got to be specific if you want to make it big here.

That begins with optimizing your videos for better visibility and outreach. Here are some ways to do that:


Keyword research gives you an idea of what phrases people use while searching for content.

Using the most relevant keywords in your video titles and description boosts your visibility, thus increasing the traffic on your channel.


Using Youtube timestamps on videos allows users to skip to the part they’re more interested in. For creators putting out long-form content, it can be a potent tool to maximize the views on your channel.

Video Description

Video description tells the audience about your video. But it’s more than that. 

You can also add links to your other social media channels or ask them to encourage you by subscribing to the channel and sharing your content.

5. Optimize your Channel

Besides optimizing your videos, you also need to optimize your channel to gain more subscribers.

Your channel must reflect your brand. That’s what optimization means.

Make sure your cover photo and the channel are cohesive with your brand voice so that if someone drops on your channel, even for a blip, they get a sense of what it’s all about.

It’s like capturing their attention in a fraction of a second, and there you’re with plus one subscriber.

6. Create Organized Playlists

Let me tell you a secret yet underrated hack to explode your following on Youtube. Organize your videos into playlists based on topics.

This increases the time users spend on your videos, which is known as Session Time. And an increased session time can boost the growth of your channel in ways you can’t imagine.

7. Go Deeper with Analytics

To be successful on Youtube, you need data to guide your decisions. 

With Youtube Analytics, you can dig deeper into trends like what type of content viewers engage with the most or what’s the ideal length of a video, and so on.

For that, you can use audience analytics which tells you what time your viewers are active on Youtube so that you can upload more content in that period to maximize your watch time.

Analytics also allows you to spot the gaps you need to work on so that you can be strategic about your future content.

8. Create Fresh Content

For all those young influencers who are starving for success on Youtube, create freshly brewed content.

People need colour, variety, and unique flavours in their content. And if you could do that better than most, you’re halfway victorious.

Watch how other successful creators do it, and then add your flavour to it. Be as creative as you can be, and be as unique as you can be.

You can try tools like Youtube Live, which allows you to connect with your viewers in real-time and in a more interactive way.

That’s how you’ll become a magnet, and people will come to you every time you upload your new video or shorts.

9. Collaborations with Other Creators

YouTube creators are growing like mushrooms after the rains. In no time, they have become the powerhouse of social media platforms.

So, if you’re planning a giant leap on Youtube, try collaborating with influencers related to your industry. 

Influencers have their audience, and if you could impress them with your content, imagine how much growth you can achieve.

Having said that, the focus still stays on creating quality content. That’s your resume when you approach an influencer to feature on your channel.

You also need to make sure the collaboration sounds genuine and not gimmicky. Viewers are smart enough to pick that which can hurt your growth.   

10. YT Shorts

In a fast-moving world, people crave snappy content, and Youtube Shorts is the answer to that. 

YouTube Shorts receive more than 15 billion views daily, which tells the story of how massive it’s been. 

You can create short and entertaining videos, of less than 60 sec, from your mobile and upload them on your channel. 

It’s simple, takes less time, and you don’t need any expensive tools to create such videos. All you need is an idea, mix it with some soothing music and upload it.

That’s where the magic happens.

You’ll be amazed to see how your views can skyrocket in a flash. 

Moreover, it’s also a great way for busy students to create content and grow their Youtube channel.

Wrapping Up

Growth doesn’t happen by chance; it takes continuous practice and showing up every day with more energy than yesterday.

And if you could do that along with these suggestions, you’ll see:

  • More traffic on your channel
  • Higher engagement on your content
  • Increased subscribers than before
  • Wider presence of your Youtube channel

Besides these tips, there’s one more secret hack, and it is the most important one- Patience. 

So, be patient and do these consistently, your Youtube presence will ramp up without any cheap tricks.