15+ Content Creation Tools For Influencers and Creators

Most of us overthink the great ideas that come to our minds. We overthink the process – the writing, the editing, marketing, engaging– and whatnot.

Only little do we know that there are tools available in the market to automate every task involved in the content creation process.

In this article, we’ll look at some of the most effective content creation tools that are guaranteed to keep you up all night, churning out fresh and exciting content. 

Benefits of Using Content Creation Tools

To simplify the hectic tasks of content creation and track what’s going on, you need some tools to make your life easier. Using content creation tools adds excellent benefit to your purpose, as it:

  • Improves overall efficiency of content creation
  • Maintains consistency with the brand voice and posting frequency
  • Enhances the quality of the content
  • Allows you to optimize your content

Here are the 17 best free and paid content creation tools that can streamline your content creation process with less effort.  

1. Google Trends

Google Trends is an all-in-one free tool by Google that allows content creators to explore and analyze the popularity of different search terms and topics over time.

Who Is It Best For?

Google Trends is best suited for anyone who is looking to gain insights into search behaviour and trends and use that information to make more informed decisions about their content, marketing, and business strategies.

Moreover, Google Trends can be useful for a wide range of individuals and businesses, including:

With Google Trends, gathering relevant information is not a problem. It’s simple and free to use, so you can always have great ideas for your content.

2. AnswerThePublic

Need help with a creative block?

Try AnswerThePublic, a free online tool that can help you get over your block by analyzing search queries and providing insights into what people are searching for related to a particular topic.

Who Is It Best For?

It’s best suited for content creators looking to:

  • Generate new and relevant content ideas
  • Identify existing gaps in the content
  • Understand their customer’s pain points
  • Refine their content strategy for a wider reach 

AnswerThePublic has a free and paid plan. You can search for three keywords per day for free. So, get going, my friend! 😉

3. Semrush

Semrush is a valuable resource for content creators, providing insights and ideas for new content based on search trends and competitive analysis.

Who Is It Best For?

Semrush is best suited for Digital marketers, SEO professionals, and Content creators 

who want to improve their online presence, optimize their websites for search engines and conduct keyword research.

4. Grammarly

Grammarly is an AI-powered writing tool that makes your writing effective by providing real-time feedback on punctuation, grammar, restructuring sentences, and many more.

Who Is It Best For?

Grammarly is a valuable content creation tool for content writers, copywriters, and any kind of content creation involving the use of words, even a script. 

Fun Fact: Grammarly has introduced Indian English as a language on its platform. So, Indian content creators can now write more audience-friendly texts or posts.

5. Copy.ai

Coming up with the first draft of a social media blog can be crushing. Call it writer’s block or juggling too many points in your head.

Copy.ai reduces your writing time by 80% and helps you generate high-quality posts in no time. Organizations like Microsoft, eBay, and Ogilvy use Copy.ai to create better articles with minimal effort.

Who Is It Best For?

As a content creator, Copy.ai helps a great deal if you’re looking to:

  • Generate ideas based on the keywords
  • Automate the writing process
  • Finding a better way of editing and proof-reading

6. CoSchedule Headline Analyzer

CoSchedule Headline Analyzer helps you write top-notch headlines that can drive more traffic and engagement to your copy.

Who Is It Best For?

As a writer or a content creator, you won’t get enough of it as it helps you to:

  • Grab the attention of readers
  • Optimize headlines for SEO
  • Saves time and effort to come up with alluring headlines backed by date

7. Hemingway Editor

Good writing is rewriting. And to rewrite well, you must eliminate common errors like lengthy and unclear sentences, passive voice, and adverb overdoses.

Guess what? Hemingway editor gives a writing score that allows you to edit your written content and make it more understandable even to a 3rd grader.

Who Is It Best For?

Hemingway Editor is best suited for writers of all levels, especially bloggers, copywriters, and other content creators who want to produce clear and concise content.

8. Substack

Substack makes creating and publishing newsletters a breeze. A relatively new model of publishing that lets you create and publish your content directly to your audience.

Who Is It Best For?

Substack is handy content creation tool for independent writers, newsletter creators, and podcasters who want to own an audience and monetize it further.

Moreover, it’s free to begin writing on Substack. But if you want to explore more, you can turn on the paid subscription which allows Substack to take a 10% cut on your revenue.

9. Notion

Creators spend too much time on things like organizing workflows and managing different projects. Notion saves you from all of these.   

It’s an all-in-one productivity tool that helps to manage your tasks, organize your ideas, and collaborate with others, all in a single place.

Who Is It Best For?

Notion is a must-have tool for freelancers and solopreneurs to keep track of their clients, projects, and finances.

10. Hootsuite

Hootsuite is a social media management tool that manages your content across different platforms via a single dashboard so you can focus on creating high-quality content in peace.

Who Is It Best For?

It can be a secret weapon for creators looking to:

  • Schedule posts in advance
  • Manage multiple social media accounts from one place
  • Track social media growth KPIs
  • Collaborate with other team members working on the content

11. Otter.ai

 Having a hard time keeping up with the data discussed in the meetings?

Try Otter.ai, an AI-powered technology that converts speech into written notes you can share and search hassle-free.

Otter.ai is a powerful tool that lets you capture your ideas anywhere, whether you’re driving, taking notes in a meeting, or listening to a podcast.

Who Is It Best For?

It can be ultra-useful for busy content creators in many ways:

  • Saves time by transcribing meeting recordings into texts
  • The note-taking facility allows you to keep track of your ideas
  • Seamless collaboration of notes with others

12. Canva

With Canva, everyone can create beautiful designs for social media images, websites, banners, logos, and more.

It’s an invaluable tool that can help ramp up your design skills even if you’re not a professional graphic designer.       

Who Is It Best For?

Canva brings some incredible benefits to individuals and creators who have no prior experience in design but want to create attractive designs for social media posts or blogs.

13. Unsplash

Over a million high-resolution photos, all in a single place for free. That’s Unsplash.

Who Is It Best For?

If you want to use great images for your social media posts, blogs, or newsletters for free, visit Unsplash, where you can get:

  • Access to royalty-free images to enhance your visual content
  • Free alternative to the expensive stock photography
  • Inspiration for new projects
  • Connect and support other creators over the platform

You can browse and download images for free on Unsplash.

14. Dall-E

Dall-E is another powerful AI model that converts realistic texts into images in minutes. 

Who Is It Best For?

It’s best suited for content creators who’re looking to:

  • Create visual aids for blogs, newsletters, and social media posts
  • Generate personalized images that suit the style of their content
  • Speed up the content creation process

15. Animaker

Animaker is a cloud-based video creation platform that offers a variety of tools and features to help content creators make engaging and professional-looking animated videos. 

Who Is It Best For?

So, if you’re a content creator with zero experience in animation, Animaker is a life-saver as it:

  • Offers a variety of customizable templates to fit the content creator’s specific needs
  • Provides access to a vast library of pre-designed characters, backgrounds, props, and animations

Overall, Animaker is an excellent tool for content creators looking to create engaging and professional-looking animated videos for free.

16. Soapbox

Soapbox is a video recording and editing tool that comes with a chrome extension, making it easy to record and edit videos on the go.

Who Is It Best For?

Soapbox is a video creation and editing tool useful for various individuals and organizations that want to create compelling video content for social media, email campaigns, and other marketing initiatives.

17. Biteable

Biteable helps content creators easily create professional-looking videos without the need for extensive video production experience or equipment.

Who Is It Best For?

Biteable is best suited for individuals and businesses who want to create high-quality video content quickly and easily. 

It’s particularly useful for social media marketers, content creators, small business owners, educators, and anyone who wants to create engaging videos without spending much time or money on production.

Wrapping Up

From creating high-quality content efficiently to tracking its performance and improving results over time, these tools have revolutionized the way we create, distribute, and analyze content. 

Whether you are a seasoned marketer or a beginner, investing in the right content creation tools can help you to stay competitive in the ever-evolving digital landscape. 

So, whether it’s a blog post, social media content, or a video, these tools are here to keep you up all night, creating compelling and engaging content that resonates with your target audience.