Whether you’re a full-fledged freelance graphic designer or an agency owner looking to provide social media marketing services, it’s crucial for content creators like you to have an active presence on social media websites.
And not just any social media website, but the ones that are the right fit for your business, resonate with your brand image, and inhibit your target audience.
Using the right social platform is necessary as this will help you maximize your brand’s reach on the platform and allow you to engage with the right people.
But where do you start? To make things easier for you, we’ve compiled a list of five of the most promising social media platforms for content creators:
You should read on to find out what each platform brings to the table and how it can help you grow as a content creator.
Best Social Media Platforms for Content Creators
As a social media platform, Instagram is constantly evolving to keep up with the ever-growing demand for content consumption and creation. The platform has had many continuous changes, making the user interface easy to navigate and pleasing to the eyes.
The feed posts on Instagram make it exceptionally simple for content creators to make their content unified and establish a personal brand. Moreover, the grid layout helps facilitate a continuous flow of visuals that produce a unified experience.
IGTV is another helpful add-on by Instagram, allowing creators like you to create more in-depth, long-form videos. This feature may help you build communities by letting your audience know you more while also creating valuable content that people look forward to seeing.
YouTube
YouTube stands out among other social media platforms based on its content format and interface. A total of 122 million daily active users consume content on YouTube multiple times a day from all across the world.
Moreover, unlike other platforms, YouTube isn’t limited by the parameters of its audience. The platform enjoys extreme variations in terms of users from all backgrounds, ages, education levels, and more; this allows you to reach exposure to a worldwide audience as a content creator.
YouTube videos also show on Google searches; this means by utilizing YouTube, you can further enhance your brand’s presence on the internet. It’s also a goldmine for gaining qualified traffic to your website or other social properties.
Apart from organic benefits, you can also run ads to reach even more people. Ads on YouTube are managed directly through Google Adwords, so you may expect a similar performance with your campaigns as you do in paid search.
Snapchat
If you’re looking to connect with a younger demographic, people under the age of 35, then using Snapchat for marketing purposes certainly makes sense. Data reveals that this platform attains 75% of millennials and Gen Z as their users.
Moreover, while many users use Snapchat to connect with their friends, they’re also likely to discover new creators through the “Discover” feature of the application. The platform is entirely about being authentic and has nothing to do with being picture-perfect.
Snapchat has even launched new ways for creators and brands to express themselves while being light-hearted, creative, and even a bit cheeky. These include Converse Bitmoji and Snap Map Layers for Ticketmaster events.
You may also consider setting up a Snapchat business account to do more marketing within the platform. Owning a business account also allows you to make a public profile for your business that acts as a permanent landing page for your business on Snapchat.
TikTok
In the fourth quarter of 2021, TikTok acquired over 1.2 billion monthly active users worldwide. With the figure projected to reach 1.5 billion by the end of 2022, it’s evident that having a lasting presence on this app provides numerous growth opportunities.
It allows you to connect with a larger audience and enhance your brand identity. This platform’s casual and light-hearted approach to content sharing is unique. You may use an established humorous tone on the platform to reach a broad audience.
The clothing brand Zara, for example, uses TikTok to share immersive in-store experiences with its audience. On the other hand, BMW shares behind-the-scenes footage of its marketing shoots. Regardless of whatever approach you choose, your brand identity will surely enhance.
Furthermore, with the help of the use of hashtags on the platform, content creators can take part in popular trends to gain traction on their content and enjoy more opportunities to increase their brand awareness.
Pinterest is a haven for creators who want to share authentic ideas with the world – without trying to be perfect. It’s a place where people engage more meaningfully in dedicated spaces of their interest. You can grow an inspired audience on the platform as a content creator; you can do this by encouraging your audience to try something new, buy and contribute to your ideas.
The platform features several simple tools that let you create, edit, and customize your content straight from the intuitive application itself.
There’s also a robust comment moderation tool that ensures Pinterest remains a safer and more positive place for creators to unleash their ideas. Additionally, other tools are available to guide you through your creator journey on Pinterest.
For instance, it offers the Creator Hub that features the trends in creator news, analytics, monetization opportunities, and much more. There’s also an Audience trends section that highlights what your potential and present audience is engaging with.
FAQs Regarding Top 5 Social Media Platforms
Q. Which is the best platform for content creation?
It entirely depends on what type of content you produce. If you prefer making visual content more, platforms like YouTube and Instagram work best for you. Likewise, if you favor writing more, consider platforms like Twitter instead.
Q. Where do content creators make the most money?
While every social media platform can help you make a good amount of money, provided you strategically make the most out of it, YouTube is the one preferred by many content creators. The platform makes it exceptionally simple to incorporate advertisements and brand sponsorships with your content.
Q. Bottom Line From Our Side
There is a wealth of social media platforms out there, and it’s good to know which ones offer the best features for content creators. Whether you’re looking to grow your follower base or share your work with the world, knowing where to post can help you get the most out of your professional endeavors.
